The Boston Celtics targets to reach out for people, mainly men, who feel the need to have entertainment of competition between one team and themselves. The segmentation that the Celtics have done has mad them successful with their profits and fans. They single out mainly men first because men are the ones to have that competitive gene inside of them that makes them like the sport. Secondly the Celtics go for females next with the basketball players because of their looks. Females are willing to buy items with the players names and pictures on it.
When it comes to the Celtics geographic segmentation, of course everybody knows that they particularly Boston to be there number one supporters and fan. Then they steal away fans of other teams and cities by being number one at the game. As for a demographic segmentations, the go for all ages from females to guys. They may start with young kids becoming fans by doing activites or parties for the kids to enjoy. As for teens they may give away free tickets because teens aren't the richest people in the world and as for adults, they may get free tickets, shirts and maybe even get to meet their favorite players.
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