Chapter 8 - Segmenting & Targeting Markets
The Boston Celtics targets to reach out for people, mainly men, who feel the need to have entertainment of competition between one team and themselves. The segmentation that the Celtics have done has mad them successful with their profits and fans. They single out mainly men first because men are the ones to have that competitive gene inside of them that makes them like the sport. Secondly the Celtics go for females next with the basketball players because of their looks. Females are willing to buy items with the players names and pictures on it.
When it comes to the Celtics geographic segmentation, of course everybody knows that they particularly Boston to be there number one supporters and fan. Then they steal away fans of other teams and cities by being number one at the game. As for a demographic segmentation's, the go for all ages from females to guys. They may start with young kids becoming fans by doing activities or parties for the kids to enjoy. As for teens they may give away free tickets because teens aren't the richest people in the world and as for adults, they may get free tickets, shirts and maybe even get to meet their favorite players.
When it comes to the Celtics geographic segmentation, of course everybody knows that they particularly Boston to be there number one supporters and fan. Then they steal away fans of other teams and cities by being number one at the game. As for a demographic segmentation's, the go for all ages from females to guys. They may start with young kids becoming fans by doing activities or parties for the kids to enjoy. As for teens they may give away free tickets because teens aren't the richest people in the world and as for adults, they may get free tickets, shirts and maybe even get to meet their favorite players.
Chapter 11 - Developing & Managing Products
I'm guessing you can say when it comes to the Boston Celtics, their new products are the additional players that they have received in that years draft. The way they would test this is to see how many seats are sold in the prior year verses the year they are in. Just because they add an additional player that might have fans from a different team, the fans might switch over and start going to games of the team the player is on now. This will be the Research and Development of the Boston Celtics, to see the difference in tickets and fans due to an addition or taking a player away.
Chapter 21 - Customer Relationship Management
Celtics relation with their customer are mainly zoned to young adults to the seniors who have always been fans from day 1. The more the customer purchases tickets to game the more the NBA realizes that they are loyal and starts treating customers better. In example giving them free tickets, floor seats or fan boxes for your own personal gathering of a group. There is always the club seats that loyal fans receive as they go along.
Chapter 16 - Integrated Marketing Communication
The Boston Celtics marketing plan is to make sure that customers see the different players in their different positions. They try to show the public a good look for their player that will advertise to the customers. Each players way of being publicized is different in ways that they or the companies publicist may choose.
Chapter 10 - Product Concept
The Celtics Products aren't at a large of products. They have all the main marketing products, like clothing, paper materials and even cups and plates. products may be found online at http://www.fansedge.com/Boston-Celtics-Merchandise-_-465350583_BW.html?google=34636800 for products like:
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& Chapter 18 - Sales Promotion & Personal Selling
Sales promotion is what the Celtics primarily use. They use sales promotion because it is what lures the fans in or just any basketball viewer in to buy their tickets and support the NBA. Discounted tickets are always a "winner" when they are cheap. Depending on a game you may want a discounted tickets in which The Celtics will lower prices using sales promotion to gain more fans on this day.
The Celtics do not really use personal selling. They usually sell tickets online or you go to the Ticketmaster box office. The only time they use personal selling is inside the stores when a customer is face to face about to purchase a piece of merchandise.
The Celtics do not really use personal selling. They usually sell tickets online or you go to the Ticketmaster box office. The only time they use personal selling is inside the stores when a customer is face to face about to purchase a piece of merchandise.
Chapter 17 - Advertising & Public Relations
The Boston Celtics Advertising doesn't commence until about a month or two prior to the beginning of their seasons. That is when their fans are looking most to when the games start. In this time they may show clips of the prior seasons games that they did not do too good in and may have a player speak about how they want revenge on that team to show they have gotten better.
Chapter 15 - Retailing
One major way that the Celtics sell most of their products are in the arena. A lot of fans are there and always want to "support" their favorite team. Another way the Celtics sell their retail items are online. Shipment is easier instead of having to run out to the store and find what they need.
Chapter 6 - Consumer Decision Making
Basketball is a lot of people favorite sport and is watched on a constant basis. Basketball players provide entertainment for their fans. From them playing the game that they love to them doing publicity stunts that makes a person interested on what or who they did. The Celtics primarily makes decisions for their consumers depending on the basketball players that they hold to their roster or by the record they hold.
Chapter 5 - Developing Global Vision
Chapter 4 - Marketing Environment
The Boston Celtics marketing environment varies from fan to fan. Each fan may want something different from a product of the Boston Celtics to the seats at the games. To better pay attention to these customers and fans needs prices range for the companies wants and the customers and fans needs.
Chapter 3 - Ethics & Social Responsibility
When looking at a basketball team, what do you think of?
Do you think of men who cheat and can get away with everything because of them being known as a celebrity?
I think you are right if that is what your thinking?
The NBA players get away with allot of crimes that they do.
The ethics of these players are primarily cheaters because most women just want to sleep with them.
Talk about ethics these men on these team have. NONE!
Having their publicity stunts that they do gives examples to young boys into believing that when they get older and have a chance in the NBA , that they too can do the same and repeat history over and over again.
Chapter 2 - Strategic Planning
Everybody in Life Always Wants To Win And Be The Best.
The Celtics Always Shoot For The Championship Games.
They Want More Fans Each Day.
From Day One The Celtics Main Goal Was To Win Each Game They Play.
And They Continued To Do That To Win Several Championships.
They Pick Try To Get The Best Players Each Year During the Draft.
This Year They Have Shaquille O'Neal At His Prime!
The Long Run Profitable Strategic Plan For This Company Was To Be The Best And Win. .
Chapter 1 - Overview Of Marketing
Mission Statement
The Celtics Are a Main source Of Entertainment Today. They Constantly Watched By Millions Of Fans To Watch The Competition Between Other Teams.
History OF Boston Celtics!
Celtics Beginning
Formed By Walter A. Brown In !946.
Boston Celtics Have Been Around More Then 60 Years.
From 1959 To 1966, They Won 11 Championships Within 13 Years.
Luck Of The Irish, Ya Think?
Or Maybe It Was Just Coach Auerbach's Skill?
On Top Of That They've Won 17 Overall Championships.
The Most For NBA Franchises.
Between The Years mid-1950 Through 1960 The Team Was Dominant Team Of The NBA.
In 1966 The Teams The Celtics Center Player, Bill Russell, Took Over The Coach Position.
Russell Retired His Position As Center To Be Coach In 1969.
He Continued To Be Coach Till The 1980's.
In 1970 The Celtics Had A Downfall Of A Lost.
But Turned It Around The Following Year.
In The 1978 NBA Draft The Celtics Owned Two Of The Top Picks,
Larry Bird And Magic Johnson.
In 1980 The Celtics Had A New Coach, Bill Fitch.
Three Years Later The Celtics Once Again Had A New Coach, K.C. Jones.
After A Three Year Disappearance, The Celtics Were Back In The Finals.
1983 Was The Year That The Celtics Won Their 15th Championship.
1986 Was Their 16th Championship Win.
In 1988 Coach K.C. Jones Retired And Was Replaced By Assistant Coach, Jimmy Rodgers.
Celtics Lose One Of Their Major Players, Larry Bird, Due To Having Surgery For Bone Spurs.
Ain't That A Bummer?
They Had A Record Of 42-40 That Year.
Rodgers Was Fired In 1990 And Replaced By Assistant Coach, Chris Ford. (Former Celtic Player)
In 1990 The Celtics Made A Major Recovery Of A Record Of 56-26.
Even Though Larry Missed 22 Of Those Games.
Guess It Wasn't The Player, It Was The Coach.
In 1995 Chris Ford Was Fired By The General Manager M. L. Carr.
Carr Replaced Ford With Himself And Became The Celtics New Coach.
After Carr's Take Over As Coach, Celtics Had A Record Of 33-49.
Such A Struggling Record.
In 1996 The Celtics Then Had A Record Of 15-67.
Despite The 1st Round draft Pick Of Antoine Walker.
Later On That Year Of 1996, Owner Paul Gaston Convinced Carr To Step Aside From Coaching.
Carr Was Replaced By Rick Pitino.
Rick Pitino Was Team President, Director Of Basketball Operations And Head Coach.
To Bad That Pitino Was Not The Savior That Every Sought Him Out To Be.
1998 The Celtics Drafted Paul Pierce.
The Celtics Acquired Kenny Anderson And Dee Brown Also In 1998.
In 2001 Pitino Resigned.
Jim O'Brein Was To The Celtics Next Coach And Was A Great Improvement To Them.
Paul Peirce Finally Decided To Act Like An NBA Star And Left Behind The College Star.
In 2001 The Team Finished Their Season 24-24.
Prior To Pitino's Coaching And Having A Record Of 12-24.
Horrible.
In The 2001 NBA Drafts, The Celtics Had Picks Of Joe Johnson, Joe Forte And Kendrick Brown.
The Team Entered The 2001 Season With Low Expectations.
Shortly After The Season Began, The Celtics Shot To The Top Of The Alantic Division.
In 2003, The Celtics Were Sold From Former Owner, Paul Gaston,
To Boston Basketball Partners L.L.C.
The Season Of 2006 Was A Horrible Season For The Celtics.
In 2004 The Celtics Were Under A New Coach Doc Rivers.
The 2006 Season Began With The Death Of Red Auerbach, One Of The Few People Who Have Been Around From The Beginning (1946).
The Celtics Went 2-22 From The End Of December 2006 Through The Beginning Of February In 2007.
In The 2007 Season, General Manager Danny Anige, Traded #5 Draft Picks Jeff Green, Wally Szvzerbiak And Delonte West To Seattle For All-Star Ray Allen And Glen Davis.
The 2008 Sseason For The Celtics Started Off 27-2, The Best In NBA History.
Their Luck Is Finally Coming Back To Them.
They Ended That Season With A Record Of 62-20.
In The 2009 Season, The Celtics Signed Veterans,Rasheed Wallace And Marquis Daniels.
The 2009 Season Started Off With A Record Of 23-5.
Soon After Wallace Behavior And Performance Declined And Daniels Had Several Injuries.
The Celtics Finished Their 2009-2010 Season With A Record Of 50-32.
So Far For The 2010 Season, The Celtics Has Signed Jermaine O'Neal As A Replacement For The Currently Injured Kendrick Perkins.
And Also Signed Shaquille O'Neal.
