Marketing on the internet has helped the Celtics in the long run. They have been able to advertise easier to consumers. Also they were able to put up an online schedule which consumers can see where the games will be, how much the tickets are and where you seat will be, by having a seating arrangement chart available via internet.
Schedule for 2010-2011 season: http://www.nba.com/celtics/schedule/2010-2011-regular-season-schedule.html
Ticket Purchases for 2010-2011 season: http://www.nba.com/celtics/tickets/individual-game-tickets.html?cfc=WEBNAVBAR
Example of a seating arrangement chart: http://www.ticketmaster.com/exchange/0100452EB8819F84?camefrom=NBACELTICS_WEBNAVBAR&brand=celtics
Marketing with a detailer or even with Ticket Master in person may take longer, because you will have to wait on a long line if the game is a big game. Also you don't have the chance to get a seat that you would prefer due to a customer in line before you purchasing the ticket.
Melissa: You must be using the old book because a few of your posts are off. Chapter 6 is Consumer Decision Making.
ReplyDeleteYour blog seems to be coming together. October should be a better month for you.
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