Sunday, November 28, 2010

Developing And Managing Products

I'm guessing you can say when it comes to the Boston Celtics, their new products are the additional players that they have received in that years draft. The way they would test this is to see how many seats are sold in the prior year verses the year they are in. Just because they add an additional player that might have fans from a diffferent team, the fans might switch over and start going to games of the team the player is on now. This will be the Research and Development of the Boston Celtics, to see the difference in tickets and fans due to an addition or taking a player away.
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Monday, November 22, 2010

Customer Relationship Management (CRM)

   Celtics relation with their customer are mainly zoned to young adults to the seniors who have always been fans from day 1. The more the customer purchases tickets to game the more the NBA realizes that they are loyal and starts treating customers better. In example giving them free tickets, floor seats or fan boxes for your own personal gathering of a group. There is always the club seats that loyal fans receive as they go along.
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Monday, November 8, 2010

Product Concept

The Celtics Products arent at a large of products. They have all the main marketing products, like clothing, paper materials and even cups and plates. products may be found online at http://www.fansedge.com/Boston-Celtics-Merchandise-_-465350583_BW.html?google=34636800  for products like:

Boston Celtics Apparel for Women     &    Boston Celtics Apparel for Kids
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Monday, November 1, 2010

Celtics : Back with a Vengeance [2010-2011 Season Trailer]

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Chaoter 16- Sales Promotion And Personal Selling

 Sales promotion is what the Celtics primarily use. They use sales promotion because it is what lures the fans in or just any basketball viewer in to buy their tickets and support the NBA. Discounted tickets are always a "winner" when they are cheap. Depending on a game you may want a discounted tickets in which The Celtics will lower prices using sales promotion to gain more fans on this day.

The Celtics do not really use personal selling. They usually sell tickets online or you go to the Ticketmaster box office. The only time they use personal selling is inside the stores when a customer is face to face about to purchase a piece of merchandise.


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Tuesday, October 26, 2010

First Win Of The Season!!!

Let's Go Celtics!! First win of the season. On the opening day! Who would've ever thought it?

Celtic were up during the first half.
Heat were getting close during the third quarter and even closer during the fourth, but the Celtics pulled through and whooped their behind!

1-0 so far, lets keep it up baby!
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Monday, October 18, 2010

Retailing

Hats, sweat shirts, sweat pants, pens, note books, just about every item that is able to represent the Celtics name, the Celtics have for sale. They have them in ratails stores such as Modells, Footlocker, Finish Line, Lids, etc. In just about any sports store possible and who can forget the arenas gift shops?

One major way that the Celtics sell most of their products are in the arena. Alot of fans are there and always want to "support" their favorite team. Another way the Celtics sell their retail items are online. Shipment is easier instead of having to run out to the store and find what they need.
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Monday, October 11, 2010

2010 - 2011 Season Schedule!!!

# Date Opponent Time Result Broadcast Giveaways/Promotions
1Tuesday, October 26Miami HEATSouthwest Airlines7:30 p.m. CSNHD/WEEI
TNT		-
2Wednesday, October 27@ Cleveland Cavaliers Southwest Airlines7:00 p.m. CSNHD/WEEI-
3Friday, October 29New York Knicks Southwest Airlines7:30 p.m. CSNHD/WEEI-
November 2010
# Date Opponent Time Result Broadcast Giveaways/Promotions
4Tuesday, November 2@ Detroit Pistons Southwest Airlines7:30 p.m. CSNHD/WEEI-
5Wednesday, November 3Milwaukee Bucks Southwest Airlines8:00 p.m.
CSNHD/WEEI
ESPN		-
6Friday, November 5Chicago Bulls Southwest Airlines8:00 p.m.
CSNHD/WEEI
ESPN		-
7Sunday, November 7@ Oklahoma City Thunder Southwest Airlines7:00 p.m.
CSNHD/WEEI
NBATV		-
8Monday, November 8@ Dallas MavericksSouthwest Airlines8:30 p.m.
CSNHD/WEEI-
9Thursday, November 11@ Miami HEATSouthwest Airlines8:00 p.m.
WEEI
TNT		-
10Saturday, November 13@ Memphis Grizzlies 8:00 p.m.
CSNHD/WEEI-
11Wednesday, November 17Washington Wizards Southwest Airlines7:30 p.m.
CSNHD/WEEI-
12Friday, November 19Oklahoma City Thunder Southwest Airlines7:00 p.m.
CSNHD/WEEI
ESPN		-
13Sunday, November 21@ Toronto Raptors 1:00 p.m.
CSNHD/WEEI-
14Monday, November 22@ Atlanta Hawks 7:00 p.m.
CSNHD/WEEI-
15Wednesday, November 24New Jersey Nets Southwest Airlines7:30 p.m.
CSNHD/WEEI-
16Friday, November 26Toronto Raptors Southwest Airlines7:30 p.m.
CSNHD/WEEI-
17Tuesday, November 30@ Cleveland Cavaliers Southwest Airlines7:00 p.m.
CSNHD/WEEI
December 2010
# Date Opponent Time Result Broadcast Giveaways/Promotions
18Wednesday, December 1Portland Trail Blazers Southwest Airlines7:30 p.m.
CSNHD/WEEI
NBATV		-
19Friday, December 3Chicago Bulls Southwest Airlines8:00 p.m.
CSNHD/WEEI
ESPN		-
20Sunday, December 5@ New Jersey Nets Southwest Airlines1:00 p.m.
CSNHD/WEEI-
21Wednesday, December 8Denver Nuggets Southwest Airlines7:00 p.m.
CSNHD/WEEI
ESPN		-
22Thursday, December 9@ Philadelphia 76ers Southwest Airlines8:00 p.m.
CSNHD/WEEI
TNT		-
23Saturday, December 11@ Charlotte Bobcats Southwest Airlines7:00 p.m.
CSNHD/WEEI-
24Wednesday, December 15@ New York Knicks Southwest Airlines7:00 p.m.
CSNHD/WEEI
ESPN		-
25Thursday, December 16Atlanta Hawks Southwest Airlines8:00 p.m.
WEEI
TNT		-
26Sunday, December 19Indiana Pacers Southwest Airlines1:00 p.m.
CSNHD/WEEI-
27Wednesday, December 22Philadelphia 76ers Southwest Airlines7:30 p.m.
CSNHD/WEEI-
28Saturday, December 25@ Orlando Magic Southwest Airlines2:30 p.m.
WEEI
ABC		-
29Tuesday, December 28@ Indiana Pacers Southwest Airlines7:00 p.m.
CSNHD/WEEI-
30Wednesday, December 29@ Detroit Pistons Southwest Airlines7:30 p.m.
CSNHD/WEEI-
31Friday, December 31New Orleans Hornets Southwest Airlines3:00 p.m.
CSNHD/WEEI-
January 2011
# Date Opponent Time Result Broadcast Giveaways/Promotions
32Sunday, January 2@ Toronto Raptors 6:00 p.m.
CSNHD/WEEI-
33Monday, January 3Minnesota Timberwolves Southwest Airlines7:30 p.m.
CSNHD/WEEI
34Wednesday, January 5San Antonio Spurs Southwest Airlines7:30 p.m.
CSNHD/WEEI-
35Friday, January 7Toronto Raptors Southwest Airlines7:30 p.m.
CSNHD/WEEI-
36Saturday, January 8@ Chicago Bulls Southwest Airlines8:00 p.m.
CSNHD/WEEI
NBATV		-
37Monday, January 10Houston Rockets Southwest Airlines7:30 p.m.
CSNHD/WEEI
NBATV		-
38Wednesday, January 12Sacramento Kings Southwest Airlines7:30 p.m.
CSNHD/WEEI-
39Friday, January 14Charlotte Bobcats Southwest Airlines7:30 p.m.
CSNHD/WEEI-
40Monday, January 17Orlando Magic Southwest Airlines8:00 p.m.
WEEI
TNT		-
41Wednesday, January 19Detroit Pistons Southwest Airlines7:30 p.m.
CSNHD/WEEI-
42Friday, January 21Utah Jazz Southwest Airlines7:30 p.m.
CSNHD/WEEI-
43Saturday, January 22@ Washington Wizards Southwest Airlines7:00 p.m.
CSNHD/WEEI-
44Tuesday, January 25Cleveland Cavaliers Southwest Airlines7:30 p.m.
CSNHD/WEEI-
45Thursday, January 27@ Portland Trail Blazers Southwest Airlines10:30 p.m.
WEEI
TNT		-
46Friday, January 28@ Phoenix Suns Southwest Airlines10:30 p.m.
CSNHD/WEEI
ESPN		-
47Sunday, January 30@ Los Angeles Lakers Southwest Airlines3:30 p.m.
WEEI
ABC		-
February 2011
# Date Opponent Time Result Broadcast Giveaways/Promotions
48Tuesday, February 1@ Sacramento Kings Southwest Airlines10:00 p.m.
CSNHD/WEEI-
49Friday, February 4Dallas Mavericks Southwest Airlines8:00 p.m.
CSNHD/WEEI
ESPN		-
50Sunday, February 6Orlando Magic Southwest Airlines2:30 p.m.
WEEI
ABC		-
51Monday, February 7@ Charlotte Bobcats Southwest Airlines7:00 p.m.
CSNHD/WEEI-
52Thursday, February 10Los Angeles Lakers Southwest Airlines8:00 p.m.
WEEI
TNT		-
53Sunday, February 13Miami Heat Southwest Airlines1:00 p.m.
WEEI
ABC		-
54Wednesday, February 16New Jersey Nets Southwest Airlines7:30 p.m.
CSNHD/WEEI-
55Tuesday, February 22@ Golden State Warriors Southwest Airlines10:30 p.m.
CSNHD/WEEI-
56Thursday, February 24@ Denver Nuggets Southwest Airlines10:30 p.m.
WEEI
TNT		-
57Saturday, February 26@ Los Angeles Clippers Southwest Airlines10:30 p.m.
CSNHD/WEEI-
58Monday, February 28@ Utah Jazz Southwest Airlines9:00 p.m.
CSNHD/WEEI
NBATV		-
March 2011
# Date Opponent Time Result Broadcast Giveaways/Promotions
59Wednesday, March 2Phoenix Suns Southwest Airlines7:30 p.m.
CSNHD/WEEI
NBATV		-
60Friday, March 4Golden State Warriors Southwest Airlines7:30 p.m.
CSNHD/WEEI-
61Sunday, March 6@ Milwaukee Bucks Southwest Airlines9:00 p.m.
CSNHD/WEEI
ESPN		-
62Wednesday, March 9Los Angeles Clippers Southwest Airlines7:30 p.m.
CSNHD/WEEI-
63Friday, March 11@ Philadelphia 76ers Southwest Airlines7:00 p.m.
CSNHD/WEEI-
64Sunday, March 13Milwaukee Bucks Southwest Airlines6:00 p.m.
CSNHD/WEEI
NBATV		-
65Monday, March 14@ New Jersey Nets Southwest Airlines7:00 p.m.
CSNHD/WEEI-
66Wednesday, March 16Indiana Pacers Southwest Airlines7:30 p.m.
CSNHD/WEEI-
67Friday, March 18@ Houston Rockets Southwest Airlines8:30 p.m.
CSNHD/WEEI-
68Saturday, March 19@ New Orleans Hornets Southwest Airlines8:00 p.m.
CSNHD/WEEI-
69Monday, March 21@ New York Knicks Southwest Airlines7:30 p.m.
CSNHD/WEEI
NBATV		-
70Wednesday, March 23Memphis Grizzlies Southwest Airlines7:30 p.m.
CSNHD/WEEI-
71Friday, March 25Charlotte Bobcats Southwest Airlines7:30 p.m.
CSNHD/WEEI-
72Sunday, March 27@ Minnesota Timberwolves Southwest Airlines7:00 p.m.
CSNHD/WEEI-
73Monday, March 28@ Indiana Pacers Southwest Airlines7:00 p.m.
CSNHD/WEEI-
74Thursday, March 31@ San Antonio Spurs Southwest Airlines8:00 p.m.
WEEI
TNT		-
April 2011
# Date Opponent Time Result Broadcast Giveaways/Promotions
75Friday, April 1@ Atlanta Hawks Southwest Airlines8:00 p.m.
CSNHD/WEEI
ESPN		-
76Sunday, April 3Detroit Pistons Southwest Airlines6:00 p.m.
CSNHD/WEEI-
77Tuesday, April 5Philadelphia 76ers Southwest Airlines7:30 p.m.
CSNHD/WEEI-
78Thursday, April 7@ Chicago Bulls8:00 p.m.
WEEI
TNT		-
79Friday, April 8Washington Wizards Southwest Airlines7:30 p.m.
CSNHD/WEEI-
80Sunday, April 10@ Miami HEAT Southwest Airlines3:30 p.m.
WEEI
ABC		-
81Monday, April 11@ Washington Wizards Southwest Airlines7:00 p.m.
CSNHD/WEEI-
82Wednesday, April 13New York Knicks Southwest Airlines8:00 p.m.
CSNHD/WEEI-
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