Developing And Managing Products

I'm guessing you can say when it comes to the Boston Celtics, their new products are the additional players that they have received in that years draft. The way they would test this is to see how many seats are sold in the prior year verses the year they are in. Just because they add an additional player that might have fans from a diffferent team, the fans might switch over and start going to games of the team the player is on now. This will be the Research and Development of the Boston Celtics, to see the difference in tickets and fans due to an addition or taking a player away.