Sales promotion is what the Celtics primarily use. They use sales promotion because it is what lures the fans in or just any basketball viewer in to buy their tickets and support the NBA. Discounted tickets are always a "winner" when they are cheap. Depending on a game you may want a discounted tickets in which The Celtics will lower prices using sales promotion to gain more fans on this day.
The Celtics do not really use personal selling. They usually sell tickets online or you go to the Ticketmaster box office. The only time they use personal selling is inside the stores when a customer is face to face about to purchase a piece of merchandise.
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