Developing And Managing Products

I'm guessing you can say when it comes to the Boston Celtics, their new products are the additional players that they have received in that years draft. The way they would test this is to see how many seats are sold in the prior year verses the year they are in. Just because they add an additional player that might have fans from a diffferent team, the fans might switch over and start going to games of the team the player is on now. This will be the Research and Development of the Boston Celtics, to see the difference in tickets and fans due to an addition or taking a player away.

Customer Relationship Management (CRM)

   Celtics relation with their customer are mainly zoned to young adults to the seniors who have always been fans from day 1. The more the customer purchases tickets to game the more the NBA realizes that they are loyal and starts treating customers better. In example giving them free tickets, floor seats or fan boxes for your own personal gathering of a group. There is always the club seats that loyal fans receive as they go along.

Product Concept

The Celtics Products arent at a large of products. They have all the main marketing products, like clothing, paper materials and even cups and plates. products may be found online at http://www.fansedge.com/Boston-Celtics-Merchandise-_-465350583_BW.html?google=34636800  for products like:

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Celtics : Back with a Vengeance [2010-2011 Season Trailer]

Chaoter 16- Sales Promotion And Personal Selling

 Sales promotion is what the Celtics primarily use. They use sales promotion because it is what lures the fans in or just any basketball viewer in to buy their tickets and support the NBA. Discounted tickets are always a "winner" when they are cheap. Depending on a game you may want a discounted tickets in which The Celtics will lower prices using sales promotion to gain more fans on this day.

The Celtics do not really use personal selling. They usually sell tickets online or you go to the Ticketmaster box office. The only time they use personal selling is inside the stores when a customer is face to face about to purchase a piece of merchandise.